In honor of Bastille Day this week, Forbes encourages wine lovers to celebrate with French rosé, like Château Minuty! The story explains that the United States has become the second largest rosé consumer market in the world, “increasing national consumption by 45% in the past 10 years,” and that’s all because of consumer demand.
Michelle Waleck, North American business development manager for Château Minuty explains the phenomenon with more context. “Rosé consumption in the U.S. is so fascinating because it’s one of the only wine categories where the consumer introduced retailers and gatekeepers to the wines after experiencing them while vacationing in St. Tropez and other parts of southern France.”
The story then provides more details about the Provence style, as well as other expressions from different regions in France. Read the full story HERE
