Sevenfifty published a rosé focused feature, where the author spoke with several category thought leaders on how and which brands will continue to succeed, including Château Minuty Brand Director Anthony Cohen.
The piece begins with Cohen’s perspective that certain brands “may experience high sales at first as the new product, but as the category matures, the producers that have defined it and have been the essence of it, will ultimately lead it. They have the staying power.”
The story offers several additional perspectives, which largely echo Cohen’s sentiments. As our market matures, consumers will also begin to distinguish “between Provençal-style rosé and quality Provençal-style rosé.” To this, Cohen adds, “I think we will see four phases of rosé appreciation among consumers…People may ask for a glass of rosé at first. Then, they will start to ask for a rosé from a specific place. Then, they will ask for a glass of Provence rosé. Then for a specific brand like Château Minuty.”
The piece closes by surmising that at this point, “the U.S. is somewhere between Cohen’s third and fourth phase, and as their rosé tastes become more discerning, so will their buying choices.” Read the full story HERE
