Katherine Cole, writer for SevenFiftyDaily, writes on the rapidly shifting rosé market in response to social distancing, tarries, and an increasing wine glut. Cole explains that due to the tarrifs Provence, the regional king for the wine, is seeing darastic change due. Take for example Chateau Minuty, where nearly 30 percent of estate wines are bottled in oversized formats, including 3- and 6-liter. Vintus’ very own Alex Michas was quoted in the article, “The inability to sit outside at restaurants… the closures of beaches, the social distancing that makes getting together at hotel pools impossible, all these limitations [are hurting] rosé sales,” says Alex Michas, chief operating officer of Minuty’s exclusive U.S. importer. “Our overall promotion strategy will shift,” adds Michas. “We are working to bring the essence of Saint-Tropez and the owners, the Matton family, to their consumers through different e-commerce partnership opportunities, Instagram, and other social media channels in place of activations at beach clubs, patios, rooftops and waterfront settings.”
To learn more about the shifting rosé market, read the full report HERE.
